Wednesday Edition

Opportunistic selling through database targeting.

A presentation for the WNBA.

Full House Entertainment Database Marketing is a company that works with professional sports and entertainment organizations to target businesses and consumers most likely to buy season and group tickets.

Founded in 1998 by its president, Ron Contorno, Full House provides custom databases for use in direct mail, telemarketing, broadcast fax and email campaigns. With a client roster that includes more than 200 major and minor league, college and other sports and entertainment organizations, Full House Entertainment Database Marketing has repeatedly proven its value as an indispensable sales and marketing partner.

"The goal of Full House is to create the absolute best return on investment for our business partners," Contorno said.

The key to Full House’s business is its ability to accurately target potential customers. Full House recognizes that businesses and consumers are bombarded every day with dozens of appeals for their entertainment dollars. Because of such competition in the leisure-dollar marketplace, sports and entertainment organizations must compete aggressively through direct marketing to attract crowds to their events.

"You can’t subscribe to the 'If-we-build-it, they-will-come' mentality, because they won’t," Contorno said. "You have to be aggressive. Whether it’s a college football team, a minor league hockey or baseball team, the NBA or an entertainment venue, marketing directly to your potential customers is a key to success. We put the tools in place to help our clients achieve that success."

Because Full House works so closely with its business partners, the company is in a unique position to see how successful new sales and marketing ideas are developed and effectively executed. We believe that this website, and the planned "In The House" discussion forums, will be places where sports and entertainment industry sales and marketing executives everywhere can meet online to discuss the latest ideas and trends in the world of sports marketing.

For more information about Full House, or for specific industry references, contact us directly.

"Full House is the best when it comes to defining the list that best fits the target audience you are looking for. Since using Full House our direct mail results have improved dramatically."

–Chad Estis
Cavs/Gund Arena Company
PVP, Sales & Business Development

"Smart organizations use Full House to make themselves more efficient in the critical area of revenue generation. Full House’s service is a huge benefit for today’s salespeople who need quicker and more accurate information to produce bigger results."

–Robert Cornilles
Game Face, Inc.
President & Founder

"We led the NBA in increased attendance last year. Part of that equation was the utilization of Full House. I have recommended and will continue to recommend them to my peers around the league."

–Craig M. Lazarchik
Golden State Warriors
Director, Ticket Sales