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Opportunistic selling through database targeting.

A presentation for the WNBA.

Group Sales Databases:

Group Sales Categories
1.Big business
(20+ or 50+ employees)
Human resource contact where applicable

2. Social Services
Youth organizations & centers
Social service & welfare organizations
Non-profit organizations
Child care service

3. Membership Organizations
Business associations
Business & trade organizations
General associations
Chambers of commerce
Professional membership organizations
Labor unions & similar organizations
Civic, social & fraternal organizations
Fraternal organizations
Veterans’ & military organizations
Civic organizations
Education associations
Fraternities & sororities
Clubs/Social clubs
Community organizations
Political organizations
Religious organizations
Churches
Synagogues
Church organizations
Other Membership organizations
General organizations
Women’s organizations & services
Athletic organizations

4. Educational Services
Schools (K-12)
Colleges & universities
Junior colleges & tech schools
Libraries

5. Other Group Categories
Parks & recreation departments
Tour operators & promoters
Recreation centers
Sports clubs/Little leagues
Private golf courses/Country clubs
Bars, night clubs, cocktail lounges
Bowling centers
Marinas
Health clubs
Camps
Retirement homes/Senior citizens services
Dance instruction
Gymnastic instruction
Police departments
Fire departments
Martial arts instruction

(back to services)

"This is a cost-effective way to get our message to a specified audience, and it has worked well in two markets (Milwaukee, Fort Myers). With Full House you get in front of a lot of people with minimal cost. They helped us tremendously."

–Doug Gole
Milwaukee Wave
VP of Ticket Sales