Grow Your Suite Sales During the Recession

The Association of Luxury Seat Directors (ALSD) recently featured an article in SEAT magazine written by Full House President Ron Contorno and Dr. Heather Lawrence, Ph.D., from Ohio University.

To view this article, please click here.

Full House Linkedin Group "Who's Buying Tickets?"

Description: A sports and entertainment community dedicated to sharing the types of businesses and individuals that are buying full season tickets, partial plans, group sales and premiuming seating (club, suites, etc.).

Goal: To learn from each others ticket sales success.

Click here to join "Who's Buying Tickets?"

Full House Adds New Member to Team

Full House is proud to announce the addition of Brandon Steffek to their team. Brandon recently graduated from Ohio University with a Bachelor of Science in Sports Sciences degree. He played four years on the men's ice hockey team and served as General Manager this past year.

Brandon will be in charge of building Full House's BULLSEYE program. BULLSEYE is a tool that allows Full House to share great target ideas for season tickets, group sales and premium seating. Brandon will also be helping teams find new customers by providing targeted sales leads.

Full House at National Sports Forum:

Ron Contorno and Dave Frey will be attending the National Sports Forum (http://www.sports-forum.com) January 26-28 in Phoenix/Glendale, Arizona. Ron will also be a panelist in a breakout session entitled "Selling in a Down Economy". This year's conference will be Ron's 9th beginning with Cleveland in January 2001. This will be Dave's first trip to the forum. They look forward to connecting with current and future clients as well as industry friends. Being from Chicago and Denver, a little warmth in January is always welcomed.

Kids Birthday Party Post Cards:

Full House is excited to have their first two full-service direct mail clients on board, The New York Islanders and Washington Capitals. In November, they targeted households that have a son with a December birthday. Full House used a specific radius from each of the arenas, minimum household income and an age range of 4-14 for the boy (turning 5-15). They then worked with each team to take a game action photo and make it personalized to each household. This was achieved by variably printing each post card with the child's surname on the back of one of the player's jerseys. On the flip side of the card was a cake with the child's last name in a frosting font along with contact details for booking the birthday party. Click here to see the Islanders piece. The ... read more